July has arrived, and this month we're introducing a collection unlike anything we've launched before.

Meet Colour It!™ Magneteyes Velveteen, eight luxurious cat eye gel polishes inspired by the rich texture and depth of velvet.

This isn't about bold sparkle or dramatic flashes of light.

It's about soft movement, sophisticated shimmer and understated luxury.

Every shade has been carefully developed to create a smooth, velvety magnetic effect that catches the light beautifully without overpowering your design. Think elegant, refined and effortlessly wearable.

Whether you're creating timeless salon sets or statement nails with a softer finish, Velveteen has been designed to become your new go-to magnetic collection.

Introducing MagnetEyes Velveteen

MagnetEyes Velveteen brings a completely different feel to magnetic nails.

Where traditional cat eye gels often deliver bold reflective beams, Velveteen creates a beautifully diffused, almost fabric-like finish that appears soft, smooth and luxurious.

The result?

A magnetic effect that feels elegant rather than overpowering.

It's subtle enough for everyday wear, yet striking enough to make clients stop and admire their nails from every angle.

A New Take on Magnetic Nails

Velveteen has been designed to offer something different.

Instead of high-contrast sparkle, each shade creates a gentle shift in light that mimics the appearance of brushed velvet.

As the hand moves, so does the finish.

The effect is mesmerising.

Soft.
Dimensional.
Sophisticated.

It's the perfect choice for clients who love magnetic nails but want something more refined than a traditional cat eye finish.

Eight Luxurious Shades

Each shade has been inspired by rich fabrics, luxurious finishes and timeless colour palettes.

Whether your client loves deep jewel tones, romantic pinks or sophisticated neutrals, Velveteen offers a colour they'll instantly fall in love with.

From elegant everyday manicures to luxurious evening sets, every bottle has been formulated to deliver:

• Beautiful magnetic movement
• Smooth application
• Rich pigmentation
• Long-lasting professional wear
• Stunning depth with minimal effort

This is a collection that works beautifully on its own or layered with nail art for an elevated finish.

Endless Design Possibilities

One of our favourite things about Velveteen is its versatility.

Wear it as a full set for a luxurious velvet manicure.

Create elegant French fades with a magnetic twist.

Pair it with chrome for modern, fashion-inspired finishes.

Or combine it with hand-painted nail art to add subtle movement beneath your designs.

Because the magnetic effect is softer and more diffused, it complements rather than competes with your artwork.

Why Your Clients Will Love It

Clients are becoming increasingly drawn to finishes that feel premium.

They want nails that look expensive.

They want something different.

They want people to ask,

"How did you do that?"

Velveteen delivers exactly that.

The soft magnetic finish catches the light beautifully in daylight, under salon lighting and on camera, making it perfect for social media as well as everyday wear.

It's luxurious without being loud.

Perfect For...

Velveteen is ideal for:

• Luxury salon services
• Bridal appointments
• Autumn and winter collections
• Evening and occasion nails
• Clients who love elegant finishes
• Minimalists looking for something special

It bridges the gap between classic and contemporary, making it one of the most wearable magnetic collections we've ever created.

Our Salon Tip

Offer a "Velvet Luxe Manicure."

Pair a structured builder base with a full Velveteen finish and a high-gloss top coat.

It's a simple service upgrade that instantly feels premium and photographs beautifully.

For clients looking for something a little extra, add delicate chrome detailing or fine line nail art to create a bespoke luxury finish they'll be excited to show off.

Experience the Luxury of Velveteen

MagnetEyes Velveteen has been designed for nail professionals who appreciate beautiful finishes, exceptional performance and timeless colour.

It's proof that sometimes the most striking designs don't need to shout.

They simply catch the light… beautifully.

We can't wait to see the incredible sets you create.

Don't forget to tag @hdpronails  so we can share your work with our community.

HD Professional Nail Systems
Designed by professionals, for professionals.